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Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing ,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers
16 references·2 citing·43 second hop
Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing ,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers (2008)Commentary on “The Essence of Business Ma…When customers get clever: managerial approaches to dealing with creative consumers (2007)When customers get clever: ma…Implications of the Revised Definition of Marketing: From Exchange to Value Creation (2007)Implications of the Revised D…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Effect of gender on customer loyalty: a relationship marketing approach (2006)Effect of gender on customer …The future of competition: co-creating unique value with customers (2004)The future of competition: co…Business marketing management : A Strategic view of industrial and organizational markets (2004)Business marketing management…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Value co-production: intellectual origins and implications for practice and research (1999)Value co-production: intellec…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Business Market Management: : Understanding, Creating, and Delivering Value (1999)Business Market Management: :…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Networks in Marketing (1996)Networks in MarketingThe Development of Buyer‐Seller Relationships in Industrial Markets (1980)The Development of Buyer‐Sell…The role of mindfulness in response to product cues and marketing communications (2015)The role of mindfulness in re…Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions (2009)Commentary: Relative Presence…An introduction to cybernetics (1956)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)Strategic management a stakeholder approach (2010)Co-creation and co-destruction: A practice-theory based study of interactive value formation (2011)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Exploration and Exploitation in Organizational Learning (1991)Process innovation: reengineering work through information technology (1993)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)A Strategic Framework for Customer Relationship Management (2005)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)The Commitment-Trust Theory of Relationship Marketing (1994)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Value Creation in Buyer–Seller Relationships (2001)Customer perceived value: a substitute for satisfaction in business markets? (2002)The Resource-Based View: A Review and Assessment of Its Critiques (2009)Interfirm Adaptation in Business Relationships (1991)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Inter-firm Networks: Antecedents, Mechanisms and Forms (1995)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 1980The Development of Buyer‐Seller Relationships in Industrial Markets1,300 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
  • 1999Value co-production: intellectual origins and implications for practice and research934 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1999Business Market Management: : Understanding, Creating, and Delivering Value723 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing524 cited
  • 2007When customers get clever: managerial approaches to dealing with creative consumers348 cited
  • 2007Implications of the Revised Definition of Marketing: From Exchange to Value Creation341 cited
  • 2004Business marketing management : A Strategic view of industrial and organizational markets

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256 cited
  • 2006Effect of gender on customer loyalty: a relationship marketing approach242 cited
  • 1996Networks in Marketing238 cited
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    • 2009Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions18 cited
    • 2015The role of mindfulness in response to product cues and marketing communications14 cited