References

• 2025Advances in Consumer Research13,264 cited
• 1968Readings in Attitude Theory and Measurement2,124 cited
• 1973Attitudinal and normative variables as predictors of specific behavior.933 cited
• 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
• 1973Attitudinal and normative variables as predictors of specific behaviors.597 cited
• 1974The Theory of Stochastic Preference and Brand Switching344 cited
• 1975The Fishbein Extended Model and Consumer Behavior290 cited
• 1976An informational approach to altruistic behavior.250 cited
• 1975A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes196 cited
• 1974Metatheory and Consumer Research194 cited
• 1972An experimental study of relationships between attitudes, brand preference, and choice185 cited
• 1977An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention133 cited
• 1975An Empirical Test of the Fishbein Behavioral Intention Model93 cited
• 1977Testing variations of Fishbein's behavioral intention model within a consumer behavior context.14 cited

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