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Unraveling the complexity of “city brand equity”: a three‐dimensional framework
16 references·0 citing·49 second hop
Unraveling the complexity of “city brand equity”: a three‐dimensional framework (2012)Unraveling the complexity of “city brand …City branding: a state‐of‐the‐art review of the research domain (2011)City branding: a state‐of‐the…A model of customer-based brand equity and its application to multiple destinations (2008)A model of customer-based bra…City branding: An effective assertion of identity or a transitory marketing trick? (2006)City branding: An effective a…Measure for Measure: Evaluating the Evidence of Culture's Contribution to Regeneration (2005)Measure for Measure: Evaluati…The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001 (2004)The Impact of Cultural Events…Relational network brands: Towards a conceptual model of place brands (2004)Relational network brands: To…From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)From city marketing to city b…Festival as creative destination (2003)Festival as creative destinat…Country equity and country branding: Problems and prospects (2002)Country equity and country br…Cooperative branding for rural destinations (2002)Cooperative branding for rura…The destination product and its impact on traveller perceptions (2000)The destination product and i…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…City Marketing, Image Reconstruction and Urban Regeneration (1993)City Marketing, Image Reconst…Urban-related identity: Theory, measurement, and empirical findings (1992)Urban-related identity: Theor…Managing Brand Equity (1991)Managing Brand EquityThe Principles of Psychology (1891)Testing the Dimensionality of Place Attachment in Recreational Settings (2005)What makes neighborhood different from home and city? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing Brand Equity3,818 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2004From city marketing to city branding: Towards a theoretical framework for developing city brands1,313 cited
  • 2002Cooperative branding for rural destinations1,049 cited
  • 2000The destination product and its impact on traveller perceptions966 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 1992Urban-related identity: Theory, measurement, and empirical findings741 cited
  • 2008A model of customer-based brand equity and its application to multiple destinations724 cited
  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 2005Measure for Measure: Evaluating the Evidence of Culture's Contribution to Regeneration596 cited
  • 2004The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001595 cited
  • 2011City branding: a state‐of‐the‐art review of the research domain522 cited
  • 1993City Marketing, Image Reconstruction and Urban Regeneration500 cited
  • 2003Festival as creative destination

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432 cited
  • 2006City branding: An effective assertion of identity or a transitory marketing trick?431 cited
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