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A Critical Review of Research in Marketing

16 references·16 citing·41 second hopsampled

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References

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1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
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1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1973Marketing Management: Analysis, Planning and Control2,439 cited

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1986Networks: Between markets and hierarchies2,246 cited

Cited by

2008The implementation of a market orientation161 cited
2005Relationship marketing: schools of thought and future research directions131 cited
2001Critical marketing theory: the blueprint?128 cited
1997Understanding competitive advantage in retail financial services90 cited
2002Markets-as-networks: notes on a unique understanding82 cited
2000Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers65 cited
1995Life begins at 40?61 cited
1997“One more time: how do you win orders?”: a critical reappraisal of the Hill manufacturing strategy framework60 cited
2017Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion55 cited
2006Retail marketing strategy51 cited
1998No such thing as market orientation ‐ a call for no more papers49 cited
2012Spending time, spending money: passenger segmentation in an international airport48 cited
1996A network approach to strategy46 cited
2002In search of ‘interfirm management’ in supply chains: recognizing contradictions of language and power by listening42 cited
2005Where are we and where are we going?40 cited
2001Inter-Organisational Relationships and Strategy Development in an Evolving Industrial Network: Mapping Structure and Process35 cited