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A conceptual investigation into the effects of cultural animosity on Middle Eastern consumers' purchase intentions
16 references·1 citing·41 second hop
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this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1997Book Review: The Psychology of Attitudes7,173 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 1986Strategic Brand Concept-Image Management2,203 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,562 cited
  • 2012Symbols for Sale1,012 cited
  • 1995The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies594 cited
  • 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors400 cited
  • 2006When Will a Brand Scandal Spill Over, and how Should Competitors Respond?387 cited
  • 1983The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products377 cited
  • 2005Managing Corporate Identity: An Internal Perspective293 cited
  • 2001Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin218 cited
  • 2006Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France207 cited

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1998
An Empirical Examination of Market Orientation in Saudi Arabian Manufacturing Companies
194 cited
  • 2007Consumers' product evaluations in emerging markets181 cited
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    • 2013Branding Islamic studies: exploratory study in the Middle East24 cited