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The effect of brand extension strategies upon brand image

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1995Building Strong Brands4,432 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1995Measuring customer‐based brand equity1,388 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1981Positioning: The Battle for Your Mind1,060 cited
1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
2000The measurement and dimensionality of brand associations1,007 cited
1991A Process-Tracing Study of Brand Extension Evaluation891 cited
1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited

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2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited

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2010Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market302 cited
2008Modeling the brand extensions' influence on brand image267 cited
2010The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image252 cited
2017Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits237 cited
2005Co-branding on industrial markets169 cited
2019The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)169 cited
2007Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution161 cited
2018Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image147 cited
2007Host Image and Destination Personality145 cited
2010The effect of brand extensions on product brand image137 cited
2008Brand extension feedback: The role of advertising131 cited
2011Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time128 cited
2017IMC antecedents and the consequences of planned brand identity in higher education127 cited