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Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness
16 references·9 citing·36 second hop
Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness (2011)Revisiting the Relationship Between Consu…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Pursuing the Value-Conscious …Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior (1996)Why Switch? Product Category:…On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models (1994)On Using Demographic Variable…An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity (1991)An Empirical Analysis of the …A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Discrete Choice Analysis: Theory and Application to Travel Demand. 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References

  • 1987Discrete Choice Analysis: Theory and Application to Travel Demand.5,542 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1983Marketing: Theory and Practice625 cited
  • 1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior621 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited
  • 1985

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Consumer Promotions and the Acceleration of Product Purchases
409 cited
  • 1994On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models385 cited
  • Cited by

    • 2015Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers42 cited
    • 2017Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention42 cited
    • 2014Multi-brand loyalty: when one brand is not enough32 cited
    • 2019Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach27 cited
    • 2017I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching18 cited
    • 2024Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking14 cited
    • 2023Exploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases12 cited
    • 2018Deal proneness and national culture: evidence from the USA, Thailand and Kenya12 cited
    • 2023Customer Segmentation as a Revenue Generator for Profit Purposes7 cited