References

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• 1973The processes of causal attribution.4,031 cited
• 1978Affect, accessibility of material in memory, and behavior: A cognitive loop?1,494 cited
• 1989Managing What Consumers Learn from Experience1,115 cited
• 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
• 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
• 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
• 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
• 1978On the predictive validity of attitudes: The roles of direct experience and confidence1397 cited
• 1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
• 1978Identifying the Deal Prone Segment301 cited
• 2004The Effects of Free Sample Promotions on Incremental Brand Sales271 cited
• 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
• 1988The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes217 cited
• 1979