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The Ineffectiveness of Corporate Brand Investments in Creating Price Premiums
16 references·1 citing·37 second hop
The Ineffectiveness of Corporate Brand Investments in Creating Price Premiums (2014)The Ineffectiveness of Corporate Brand In…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior (2002)Evidence of the effect of tru…Corporate reputation and sustained superior financial performance (2002)Corporate reputation and sust…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …The Informational Role of Warranties and Private Disclosure about Product Quality (1981)The Informational Role of War…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion (1977)Bargains and Ripoffs: A Model…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Information and Consumer Behavior (1970)Information and Consumer Beha…The Economics of Information (1961)The Economics of InformationServbrand Framework: A Business-To-Business Services Brand Equity Framework (2020)Servbrand Framework: A Busine…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Corporate responsibility and financial performance: the role of intangible resources (2009)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Voluntary disclosure with a strategic opponent (1990)Investor psychology in capital markets: evidence and policy implications (2002)The Economics of Privacy (2016)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Evolution of Cooperation (1981)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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References

  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1961The Economics of Information5,253 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 2002Corporate reputation and sustained superior financial performance2,925 cited
  • 1981The Informational Role of Warranties and Private Disclosure about Product Quality2,491 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior2,256 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1977Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion1,033 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

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1,017 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
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    • 2020Servbrand Framework: A Business-To-Business Services Brand Equity Framework10 cited