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The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older, Getting Better?
16 references·5 citing·40 second hop
The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older, Getting Better? (1997)The 50 and Older Characters in the Advert…Social Communication in Advertising (2018)Social Communication in Adver…Social Communication in Advertising (2013)Social Communication in Adver…Communication and Aging (2013)Communication and AgingMarketing Principles and Strategy (1993)Marketing Principles and Stra…The depiction of senior citizens in magazine advertisements: A content analysis (1992)The depiction of senior citiz…Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising (1992)Marginal Life after 49: A Pre…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…The Portrayal of Older Americans in Television Commercials (1987)The Portrayal of Older Americ…Acculturation: the Impact of Divergent Paths on Buyer Behavior (1986)Acculturation: the Impact of …A Longitudinal Study of the Use of the Elderly in Magazine Advertising (1986)A Longitudinal Study of the U…Images of Ourselves: The Good Life in Twentieth Century Advertising (1985)Images of Ourselves: The Good…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements (1980)Approaching Invisibility: The…Current issues and research in advertising (1978)Current issues and research i…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …“It's the Pepsi Generation….” Accelerated Aging and the Television Commercial (1973)“It's the Pepsi Generation….”…Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites (2020)Older Travelers’ E-Loyalty: T…Personas mayores y publicidad: Representaciones de género en television (2012)Personas mayores y publicidad…Portrayals of older adults in UK magazine advertisements: Relevance of target audience (2010)Portrayals of older adults in…The Images Used to “Sell” and Represent Retirement Communities (2004)The Images Used to “Sell” and…The portrayal of older characters in magazine advertising (1999)The portrayal of older charac…The Practice of Social Research. 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this work references cited by second hop

References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1978Current issues and research in advertising940 cited
  • 1985Images of Ourselves: The Good Life in Twentieth Century Advertising383 cited
  • 2013Social Communication in Advertising302 cited
  • 2013Communication and Aging188 cited
  • 1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising187 cited
  • 1987The Portrayal of Older Americans in Television Commercials114 cited
  • 2018Social Communication in Advertising107 cited
  • 1993Marketing Principles and Strategy104 cited
  • 1986A Longitudinal Study of the Use of the Elderly in Magazine Advertising86 cited
  • 1980Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements86 cited
  • 1992The depiction of senior citizens in magazine advertisements: A content analysis81 cited
  • 1986Acculturation: the Impact of Divergent Paths on Buyer Behavior60 cited
  • 1992Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising47 cited
  • 1973

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“It's the Pepsi Generation….” Accelerated Aging and the Television Commercial
41 cited

Cited by

  • 2020Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites35 cited
  • 2010Portrayals of older adults in UK magazine advertisements: Relevance of target audience33 cited
  • 1999The portrayal of older characters in magazine advertising31 cited
  • 2004The Images Used to “Sell” and Represent Retirement Communities22 cited
  • 2012Personas mayores y publicidad: Representaciones de género en television19 cited