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Adaptation in inter‐firm relationships: classification, motivation, calculation
16 references·5 citing·34 second hop
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Cited by

  • 2015How buyer–seller relationship orientation affects adaptation of sales processes to the buying process55 cited
  • 2016Supplier Role Conflict: An Investigation of Its Relational Implications and Impact on Supplier Accommodation28 cited
  • 2021How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market27 cited
  • 2016Supplier adaptation: A qualitative investigation of customer and supplier perspectives26 cited
  • 2017ELABORATING THE ROLE OF NETWORK SYNERGY CAPACITY AS A SUPPLIER’S ALTERNATIVE TERMINAL FOR ACHIEVING MARKETING PERFORMANCE19 cited