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The Effect of Perceived Advertising Costs on Brand Perceptions

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References

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1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
1973The Cognitive Processes Mediating Acceptance of Advertising466 cited

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1993

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The equalization price: A measure of consumer-perceived brand equity

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1997Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong292 cited

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1997Product Quality: Impact of Interdepartmental Interactions270 cited

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