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Relationship marketing and regular customer cards: daily product retailing in Finland

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References

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Cited by

2007Program Perceived Value and Program Satisfaction Influences on Store Loyalty: Insights from Retail Loyalty Progam25 cited
2011UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS24 cited
2009

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Loyalty card programs, customer relationship and information technology: an exploratory approach

20 cited