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Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

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References

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1991Means-end chains: Connecting products with self

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360 cited

1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?358 cited

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2005Outcomes from the Components of an Outward Bound Experience99 cited
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2009Complaint management expectations: An online laddering analysis of small versus large firms53 cited
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2004Trends and Development in Standardization Adaptation Research40 cited
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