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Does Advertising Clutter Have Diminishing and Negative Returns?
5 references·16 citing·45 second hop
Does Advertising Clutter Have Diminishing and Negative Returns? (1997)Does Advertising Clutter Have Diminishing…Media Economics: Concepts and Issues (1992)Media Economics: Concepts and…Advertising Pressures on Newspapers: A Survey (1992)Advertising Pressures on News…Current issues and research in advertising (1978)Current issues and research i…The Economics of Imperfect Competition (1969)The Economics of Imperfect Co…The Economics of Imperfect Competition. (1933)The Economics of Imperfect Co…Do Billboard Advertisements Drive Customer Retention? (2019)Do Billboard Advertisements D…The effect of product placements on the evaluation of movies (2016)The effect of product placeme…Effects of branded e-stickers on purchase intentions: The perspective of social capital theory (2016)Effects of branded e-stickers…When James Bond shows off his Omega: does product placement affect its media host? 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(2013)Think Outside the Ad: Can Adv…Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Targeted Online Advertising: …Getting the Balance Right (2012)Getting the Balance RightPlatform competition for advertisers and users in media markets (2011)Platform competition for adve…Competing for consumer memory in television advertising (2011)Competing for consumer memory…How different information types affect viewer’s attention on internet advertising (2010)How different information typ…Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies (2008)Effective advertising on mobi…Baby Boomers' Attitudes towards Product Placements (2006)Baby Boomers' Attitudes towar…Advertising weak and strong brands: Who gains? (2005)Advertising weak and strong b…The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition (1999)The impact of a video screen …The Practice of Social Research. (1976)The Media Monopoly. (1984)The Practice of Social Research (1989)Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996 (1998)Standardization & Justification: Do AadScales Measure Up? 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References

  • 1933The Economics of Imperfect Competition.1,465 cited
  • 1978Current issues and research in advertising940 cited
  • 1969The Economics of Imperfect Competition599 cited
  • 1992Media Economics: Concepts and Issues358 cited
  • 1992Advertising Pressures on Newspapers: A Survey103 cited

Cited by

  • 2013Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services286 cited
  • 2010How different information types affect viewer’s attention on internet advertising158 cited
  • 2011Platform competition for advertisers and users in media markets117 cited
  • 2008Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies115 cited
  • 2015Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension113 cited
  • 2013Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?53 cited
  • 2005Advertising weak and strong brands: Who gains?46 cited
  • 2006Baby Boomers' Attitudes towards Product Placements46 cited
  • 2015Consumers' emotional responses to the Christmas TV advertising of four retail brands45 cited
  • 2015When James Bond shows off his Omega: does product placement affect its media host?

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40 cited
  • 2016Effects of branded e-stickers on purchase intentions: The perspective of social capital theory39 cited
  • 2012Getting the Balance Right35 cited
  • 2011Competing for consumer memory in television advertising30 cited
  • 1999The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition30 cited
  • 2016The effect of product placements on the evaluation of movies27 cited
  • 2019Do Billboard Advertisements Drive Customer Retention?27 cited