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Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers

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References

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1987Dimensions of Consumer Expertise4,373 cited
1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
2007Regional brand image and perceived wine quality: the consumer perspective288 cited
2006Country‐of‐origin effects on Chinese wine consumers262 cited
2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
2010Place‐based marketing and regional branding strategy perspectives in the California wine industry209 cited
2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors177 cited
2009The culture of wine buying in the UK off‐trade84 cited

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2015The region-of-origin (ROO) effect on purchasing preferences

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2018The effect of wine knowledge type on variety seeking behavior in wine purchasing59 cited

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