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Marketing public relations: conceptual legitimacy or window dressing?
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Marketing public relations: conceptual legitimacy or window dressing? (1997)Marketing public relations: conceptual le…Research methods in the social sciences (2005)Research methods in the socia…Marketing Research Process (2004)Marketing Research ProcessField Research (2003)Field ResearchBusiness Research Projects for Students (1991)Business Research Projects fo…Promotion management and marketing communications (1990)Promotion management and mark…Surveys in Social Research (1987)Surveys in Social ResearchMcDonald's: Behind The Arches (1986)McDonald's: Behind The ArchesThe Case Study Crisis: Some Answers (1981)The Case Study Crisis: Some A…Marketing and Public Relations (1978)Marketing and Public RelationsMarketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Marketing Research: Fundamentals and Dynamics (1976)Marketing Research: Fundament…Marketing Research (1973)Marketing ResearchSurvey Methods in Social Investigation. (1972)Survey Methods in Social Inve…Effective Public Relations (1967)Effective Public RelationsSurvey Methods in Social Investigation. (1958)Survey Methods in Social Inve…Some views on mathematical models and measurement theory. (1954)Some views on mathematical mo…Global corporate visual identity systems: using an extended marketing mix (2000)Image segmentation: the case of a tourism destination (2001)Assessing destination image: An online marketing approach and the case of TripAdvisor (2015)An Agency Perspective on Franchising (1991)Presumptive adaptation and the effectiveness of knowledge transfer (2006)The organizational construction of authenticity: An examination of contemporary food and dining in the U.S. (2009)Collecting data using a semi‐structured interview: a discussion paper (1994)Participatory rural appraisal (PRA): Analysis of experience (1994)Methods for Testing and Evaluating Survey Questionnaires (2004)Relationship management in public relations: dimensions of an organization-public relationship (1998)Explicating Relationship Management as a General Theory of Public Relations (2003)Defining Strategic Communication (2007)Mode of questionnaire administration can have serious effects on data quality (2005)`How many cases do I need?' (2009)What is Qualitative in Qualitative Research (2019)Case study research: Design and methods (1986)Grounded Theory in Management Research (2003)What passes as a rigorous case study? (2008)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Limits to community participation in the tourism development process in developing countries (2000)Design and use of questionnaires: a review of best practice applicable to surveys of health service staff and patients (2001)How to research (2010)SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES (2003)Methodology or “methodolatry”? An evaluation of focus groups and depth interviews (2006)The measurement of guanxi: Introducing the GRX scale (2010)A Psychological Perspective (2001)Comparative assessment of tourist satisfaction with destinations across two nationalities (2001)Analyzing Causes for Reworks in Construction Projects in China (2014)
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References

  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 2005Research methods in the social sciences3,122 cited
  • 1987Surveys in Social Research2,269 cited
  • 1981The Case Study Crisis: Some Answers2,030 cited
  • 1958Survey Methods in Social Investigation.1,434 cited
  • 1967Effective Public Relations969 cited
  • 1972Survey Methods in Social Investigation.552 cited
  • 1986McDonald's: Behind The Arches330 cited
  • 1973Marketing Research181 cited
  • 1990Promotion management and marketing communications170 cited
  • 2003Field Research166 cited
  • 1978Marketing and Public Relations154 cited
  • 1991Business Research Projects for Students103 cited
  • 1954Some views on mathematical models and measurement theory.90 cited
  • 2004Marketing Research Process88 cited
  • 1976Marketing Research: Fundamentals and Dynamics85 cited

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