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Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity?
16 references·4 citing·36 second hop
Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity? (2008)Death and Disgrace Insurance for Celebrit…Language, Memory, and Thought (2013)Language, Memory, and ThoughtSports Celebrity Influence On The Behavioral Intentions Of Generation Y (2004)Sports Celebrity Influence On…Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links (2000)Communication Strategies for …Using celebrity endorsers effectively: lessons from associative learning (1998)Using celebrity endorsers eff…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Identification as a mediator of celebrity effects (1996)Identification as a mediator …The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Effectiveness of Advertisements Utilizing Four Types of Endorsers (1976)The Effectiveness of Advertis…What did Ryan Lochte do? The double-edged sword of endorsers behaving badly (2018)What did Ryan Lochte do? The …Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics (2018)Athlete Scandals and Endorsem…Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions (2016)Effects of Celebrity Endorser…How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting (2014)How the Anticipation Can Be a…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions (1994)Matching products with endorsers: attractiveness versus expertise (1998)Cognitive Responses in Persuasion (2014)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Identifying Opinion Leaders to Promote Behavior Change (2007)More than meets the eye: The functional components underlying influencer marketing (2020)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Teaching For Quality Learning At University (1999)Multicultural minds: A dynamic constructivist approach to culture and cognition. 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References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2013Language, Memory, and Thought2,175 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 2004Sports Celebrity Influence On The Behavioral Intentions Of Generation Y453 cited
  • 1996Identification as a mediator of celebrity effects334 cited
  • 2000Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links317 cited

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1998
Using celebrity endorsers effectively: lessons from associative learning
241 cited
  • 1976The Effectiveness of Advertisements Utilizing Four Types of Endorsers210 cited
  • Cited by

    • 2018Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics16 cited
    • 2018What did Ryan Lochte do? The double-edged sword of endorsers behaving badly13 cited
    • 2014How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting10 cited
    • 2016Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions10 cited