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Satisfaction with Channel Communication Strategies in High vs. Low Context Cultures
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2018Culture's Consequences5,455 cited
  • 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES3,667 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1975Journal of International Business Studies2,436 cited
  • 1996FOREIGN ENTRY, CULTURAL BARRIERS, AND LEARNING1,849 cited
  • 1990Communication Strategies in Marketing Channels: A Theoretical Perspective1,486 cited
  • 1993Entrepreneurship and the concept of fit: A model and empirical tests1,324 cited
  • 2004Understanding Cultural Differences1,202 cited
  • 1996Culture and Congruence: The Fit Between Management Practices and National Culture1,187 cited
  • 1987Handbook of Organizational Communication: An Interdisciplinary Perspective1,181 cited
  • 1975The Social Psychology of Bargaining and Negotiation1,152 cited
  • 1990Understanding cultural differences

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  • 2017Needed B2B marketing capabilities: Insights from the USA and emerging Latin America35 cited
  • 2008Wholesalers as Global Marketers33 cited
  • 2007Understanding Misunderstanding in Intra- and Intercultural Communication. Findings of a Sino-German Experiment9 cited