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Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
16 references·16 citing·46 second hopsampled
Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods (2005)Practice Prize Article— CHAN4CAST : A Mul…Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…The Roles of Channel-Category Associations and Geodemographics in Channel Patronage (2004)The Roles of Channel-Category…Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks (2004)Multiple Discreteness and Pro…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)An Empirical Analysis of Dete…Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is (2003)Is 75% of the Sales Promotion…Building Models for Marketing Decisions (2000)Building Models for Marketing…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Commercial Use of UPC Scanner Data: Industry and Academic Perspectives (1999)Commercial Use of UPC Scanner…Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework (1998)Logit Demand Estimation Under…Determinants of Store-Level Price Elasticity (1995)Determinants of Store-Level P…Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers (1992)Revisiting DSS Implementation…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods (2022)The derived demand for advert…Disaggregated Retail Forecasting: A Gradient Boosting Approach (2022)Disaggregated Retail Forecast…Joint In-Season and Out-of-Season Promotion Demand Forecasting in a Retail Environment (2021)Joint In-Season and Out-of-Se…It’s the Weather: Quantifying the Impact of Weather on Retail Sales (2021)It’s the Weather: Quantifying…Forecast adjustments during post-promotional periods (2021)Forecast adjustments during p…Demand forecasting in the presence of systematic events: Cases in capturing sales promotions (2020)Demand forecasting in the pre…Weather impact on retail sales: How can weather derivatives help with adverse weather deviations? (2019)Weather impact on retail sale…Forecasting retailer product sales in the presence of structural change (2019)Forecasting retailer product …Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector (2017)Impact of customer loyalty an…Exploring the importance of collaborative assets to hospital-supplier integration in healthcare supply chains (2017)Exploring the importance of c…Effectiveness of Weather Derivatives as a Risk Management Tool in Food Retail: The Case of Croatia (2017)Effectiveness of Weather Deri…Forecasting with multivariate temporal aggregation: The case of promotional modelling (2015)Forecasting with multivariate…Sales Forecasting in Apparel and Fashion Industry: A Review (2013)Sales Forecasting in Apparel …Analysis of judgmental adjustments in the presence of promotions (2012)Analysis of judgmental adjust…An EOQ model of homogeneous products while demand is salesmen’s initiatives and stock sensitive (2011)An EOQ model of homogeneous p…Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool (2008)Practice Prize Report—Plannin…Mental Accounting and Consumer Choice (1985)Discrete Choice Analysis: Theory and Application to Travel Demand. 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References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1992Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers361 cited
  • 1998Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework279 cited
  • 2004Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks271 cited
  • 2004An Empirical Analysis of Determinants of Retailer Pricing Strategy238 cited
  • 2003Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is232 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 2004The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

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216 cited
  • 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives207 cited
  • Cited by

    • 2015Forecasting with multivariate temporal aggregation: The case of promotional modelling98 cited
    • 2012Analysis of judgmental adjustments in the presence of promotions97 cited
    • 2020Demand forecasting in the presence of systematic events: Cases in capturing sales promotions70 cited
    • 2022The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods68 cited
    • 2021Joint In-Season and Out-of-Season Promotion Demand Forecasting in a Retail Environment57 cited
    • 2013Sales Forecasting in Apparel and Fashion Industry: A Review49 cited
    • 2008Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool47 cited
    • 2017Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector46 cited
    • 2019Weather impact on retail sales: How can weather derivatives help with adverse weather deviations?45 cited
    • 2017Exploring the importance of collaborative assets to hospital-supplier integration in healthcare supply chains45 cited
    • 2021It’s the Weather: Quantifying the Impact of Weather on Retail Sales44 cited
    • 2019Forecasting retailer product sales in the presence of structural change42 cited
    • 2022Disaggregated Retail Forecasting: A Gradient Boosting Approach41 cited
    • 2011An EOQ model of homogeneous products while demand is salesmen’s initiatives and stock sensitive35 cited
    • 2021Forecast adjustments during post-promotional periods27 cited
    • 2017Effectiveness of Weather Derivatives as a Risk Management Tool in Food Retail: The Case of Croatia23 cited