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The theory and practice of marketing planning in the smaller business

7 references·3 citing·35 second hop

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
1994Competing for the Future5,759 cited
1975Management. Tasks, Responsibilities, Practices.2,132 cited
1994Marketing Management and Strategy496 cited
1984Industrial marketing strategy357 cited
1994The Anatomy of Marketing Positioning Strategy135 cited
1987The Strategic and Operational Planning of Marketing47 cited

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2007Diagnosing and treating operational and implementation barriers in synoptic marketing planning17 cited
2002Management’s concerns about the issues faced by Turkish SMEs16 cited
2006The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant12 cited

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