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The added value of corporate logos ‐ An empirical study

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References

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1997Visual identity: trappings or substance?256 cited

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2008Colour and meaning in corporate logos: An empirical study142 cited
2006The impact of organisational characteristics on corporate visual identity

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2004M&As and Corporate Visual Identity: An Exploratory Study41 cited

2021Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions40 cited