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At the Roots of Product Placement: The Mere Exposure Effect
16 references·3 citing·41 second hop
At the Roots of Product Placement: The Mere Exposure Effect (2013)At the Roots of Product Placement: The Me…More than meets the eye (2007)More than meets the eyeMere Exposure: A Gateway to the Subliminal (2006)Mere Exposure: A Gateway to t…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Brand Placement: A Review (1998)Brand Placement: A ReviewBeyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Social psychology across cultures (1993)Social psychology across cult…Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. (1993)Affect, cognition, and awaren…Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. (1993)Affect, cognition, and awaren…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…On the primacy of affect. (1984)On the primacy of affect.Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising (2020)“The Theater of the Mind”: Th…Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer? (2018)Brand Placement in Emotional …Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects (2017)Direct evaluative conditionin…Social Learning Theory. (1978)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Advances in Consumer Research (2025)Judgment under Uncertainty: Heuristics and Biases (1975)The Role of Affect and Worldviews as Orienting Dispositions in the Perception and Acceptance of Nuclear Power1 (1996)Attitude change: Multiple roles for persuasion variables. (1998)The effect of social media communication on consumer perceptions of brands (2014)Outlines of Psychology (1980)Affective and Cognitive Factors in Preferences (1982)Patterns of cognitive appraisal in emotion. (1985)Putting the fear back into fear appeals: The extended parallel process model (1992)Emotional Labor in Service Roles: The Influence of Identity (1993)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)The Handbook of Social Psychology (1969)The file drawer problem and tolerance for null results. (1979)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)A meta-analytic test of intergroup contact theory. (2006)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)Measuring individual differences in implicit cognition: The implicit association test. (1998)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Schema Congruity as a Basis for Product Evaluation (1989)Using Drama to Persuade (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Instafamous and social media influencer marketing (2019)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Taking Stock in Our Progress on Individualism-Collectivism: 100 Years of Solidarity and Community (1998)Social Axioms (2002)Toward a unified treatment for emotional disorders (2004)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)Fake News Detection on Social Media (2017)Attachment theory and intergroup bias: Evidence that priming the secure base schema attenuates negative reactions to out-groups. (2001)
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References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1984On the primacy of affect.1,885 cited
  • 1993Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures.1,323 cited
  • 1993Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures.1,157 cited
  • 2006Mere Exposure: A Gateway to the Subliminal936 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1993Social psychology across cultures763 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1993Preattentive Mere Exposure Effects455 cited
  • 1998Brand Placement: A Review410 cited
  • 2007More than meets the eye

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343 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited
  • Cited by

    • 2017Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects21 cited
    • 2018Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?21 cited
    • 2020“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising21 cited