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Exploring brand associations: an innovative methodological approach
16 references·7 citing·39 second hop
Exploring brand associations: an innovative methodological approach (2014)Exploring brand associations: an innovati…From key words to key semantic domains (2008)From key words to key semanti…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Brand Community (2001)Brand CommunityHow Personality Makes a Difference (2000)How Personality Makes a Diffe…Untangling text data mining (1999)Untangling text data miningBuilding Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Community and consumption (1997)Community and consumptionLinguistic Semantics (1995)Linguistic SemanticsThe Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…A typology of brand knowledge associations projected in brand-generated signals (2024)A typology of brand knowledge…From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger (2021)From the brand logo to brand …Consumer Perceived Associations of Masstige Brands: An Indian Perspective (2020)Consumer Perceived Associatio…Luxury and Twitter: an issue of the right words (2018)Luxury and Twitter: an issue …How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights (2016)How to Measure Alignment in P…Brand associations in the higher education sector: The difference between shared and owned associations (2016)Brand associations in the hig…Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League (2015)Out with the old and in with …Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Dimensions of Consumer Expertise (1987)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)The increasing linkage between U.S. technology and public science (1997)Discovering evolutionary theme patterns from text (2005)Text Mining Infrastructure in R (2008)Erratum to: Using text mining for study identification in systematic reviews: a systematic review of current approaches (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2001Brand Community3,994 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1999Untangling text data mining883 cited
  • 1997Community and consumption862 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 2008From key words to key semantic domains758 cited
  • 2000How Personality Makes a Difference684 cited
  • 1995

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Linguistic Semantics
682 cited

Cited by

  • 2021From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger67 cited
  • 2016How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights41 cited
  • 2020Consumer Perceived Associations of Masstige Brands: An Indian Perspective40 cited
  • 2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
  • 2018Luxury and Twitter: an issue of the right words23 cited
  • 2016Brand associations in the higher education sector: The difference between shared and owned associations20 cited
  • 2024A typology of brand knowledge associations projected in brand-generated signals16 cited