SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Strategic Brand Management based on Sustainable-oriented View: An Evaluation in Turkish Home Appliance Industry
16 references·1 citing·50 second hop
Strategic Brand Management based on Sustainable-oriented View: An Evaluation in Turkish Home Appliance Industry (2013)Strategic Brand Management based on Susta…The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities (2010)The structure of sustainabili…Mindful consumption: a customer-centric approach to sustainability (2010)Mindful consumption: a custom…How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)How can corporate social resp…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Corporate sustainability and organizational culture (2009)Corporate sustainability and …Strategic Brand Management (2007)Strategic Brand ManagementFrom Value Chain to Value Network: (2006)From Value Chain to Value Net…Responsible Leadership and Corporate Social Responsibility: (2005)Responsible Leadership and Co…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Corporate Social Responsibility in the 21st Century: A View from the World's Most Successful Firms (2003)Corporate Social Responsibili…WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)WHY COMPANIES GO GREEN: A MOD…Environmental marketing: A source of reputational, competitive, and financial advantage (2000)Environmental marketing: A so…Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage (2000)Environmental Marketing: A So…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Enviropreneurial Marketing St…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques (2019)A Perspective Over Modern SME…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Social acceptance of renewable energy innovation: An introduction to the concept (2007)What We Know and Don’t Know About Corporate Social Responsibility (2012)Evolving to a New Dominant Logic for Marketing (2003)Collaborative Value Creation (2012)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work (2017)Advances in Consumer Research (2025)The Presentation of Self in Everyday Life. (1956)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Theory of value co-creation: a systematic literature review (2014)The Presentation of Self in Everyday Life (2023)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Green and competitive: ending the stalemate (1995)Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)To buy or not to buy? A social dilemma perspective on green buying (2009)Strategic management a stakeholder approach (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Exploring the influence of knowledge management process on corporate sustainable performance through green innovation (2020)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Services: Competing Through Quality (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Correlates of Entrepreneurship in Three Types of Firms (1983)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Do green supply chains lead to competitiveness and economic performance? (2005)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)A Holistic Perspective on Corporate Sustainability Drivers (2013)Exploring the integration of corporate sustainability into strategic management: a literature review (2015)The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study (2018)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2000WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.4,015 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2007Strategic Brand Management1,706 cited
  • 2010Mindful consumption: a customer-centric approach to sustainability1,222 cited
  • 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
  • 2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,077 cited
  • 2009Corporate sustainability and organizational culture1,052 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 2000Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage851 cited
  • 2005Responsible Leadership and Corporate Social Responsibility:689 cited
  • 2003Corporate Social Responsibility in the 21st Century: A View from the World's Most Successful Firms667 cited
  • 2006From Value Chain to Value Network:624 cited
  • 2010The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

553 cited
  • 2000Environmental marketing: A source of reputational, competitive, and financial advantage533 cited
  • Cited by

    • 2019A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques142 cited