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Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising
16 references·0 citing·45 second hop
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  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited

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  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
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