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Generation Y's moral obligation and purchase intentions for organic, fair-trade, and recycled apparel products

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References

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496 cited

1983Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences482 cited

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2020Modeling the hierarchical structure of secondhand clothing buying behavior antecedents of millennials40 cited
2023Communicating about sustainability in fashion: a construal level theory approach38 cited
2017An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness36 cited
2017Willingness to pay for organic cotton35 cited
2021Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior29 cited
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