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Varejo: desafios e oportunidades em mercados emergentes
12 references·0 citing·41 second hop
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References

  • 2000The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else5,104 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 2005The fortune at the bottom of the pyramid975 cited
  • 2009How GE Is Disrupting Itself596 cited
  • 1998New Strategies in Emerging Markets555 cited
  • 2006Emerging Giants: Building World-Class Companies in Developing Countries427 cited
  • 2009Emerging Issues in Retailing Research159 cited
  • 2006Consumer Behaviour of the Base of the Pyramid Market in Brazil96 cited
  • 2009Lo que nos diría Peter: la permanente relevancia de la perspectiva de Drucker85 cited
  • 2009Small versus large retail stores in an emerging market—Mexico72 cited
  • 2011Shoppers' reactions to modern food retailing systems in an emerging country71 cited

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