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Free Gift with Purchase: Promoting or Discounting the Brand?

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References

2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
1999Signaling Unobservable Product Quality through a Brand Ally964 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
1990Promotion Signal: Proxy for a Price Cut?483 cited
1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
1999When Do Price Promotions Affect Pretrial Brand Evaluations?292 cited
1994Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice259 cited

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2012When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts167 cited
2012An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts161 cited
2013Effects of price framing on consumers’ perceptions of online dynamic pricing practices146 cited
2011Effects of Expiration Date-Based Pricing on Brand Image Perceptions

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130 cited

2009Brand name and promotion in online shopping contexts114 cited

2014Pricing practices: A critical review of their effects on consumer perceptions and behaviour106 cited

2004Coupons in context: discounting prices or decreasing profits?106 cited

2014Price presentation effects on green purchase intentions95 cited

2010The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions95 cited

2013Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers92 cited

2006An information processing review of the subjective value of money and prices87 cited

2009Promotional Bundles and Consumers’ Price Judgments: When the Best Things in Life Are Not Free81 cited

2022Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study72 cited