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Revealed preference analysis of red wine attributes using polarisation
5 references·16 citing·40 second hop
Revealed preference analysis of red wine attributes using polarisation (2007)Revealed preference analysis of red wine …Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Using simulations from discre…Managing brand equity : capitalizing on the value of a brand name. 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this work references cited by second hop

References

  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited

Cited by

  • 2012Quality assurance labels as drivers of customer loyalty in the case of traditional food products52 cited
  • 2011Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan43 cited
  • 2014Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach38 cited
  • 2009How Loyal are Italian Consumers to Wine Attributes?34 cited
  • 2010An exploration of loyalty determinants in Greek wine varieties30 cited
  • 2019How country of origins of food products compete and grow27 cited
  • 2011Is the polarization index a valid measure of loyalty for evaluating changes over time?22 cited
  • 2011A better understanding of the structure of a wine market using the attribute of variety21 cited
  • 2015Wine consumption and sales strategies: The evolution of Mass Retail Trading in Italy

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20 cited
  • 2009Do product variants appeal to different segments of buyers within a category?20 cited
  • 2018The Loyalty Structure of Sparkling Wine Brands in Italy19 cited
  • 2018Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?19 cited
  • 2013Uncovering attribute‐based determinants of loyalty in cigarette brands18 cited
  • 2021Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making13 cited
  • 2014The impact of the new wine common market organization (CMO) on behavioural loyalty towards product attributes: A case from Italy11 cited
  • 2018The relationship between autochthonous wine attributes and wine consumption motives9 cited