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Assessing the implementation of market segmentation in retail financial services
16 references·6 citing·39 second hop
Assessing the implementation of market segmentation in retail financial services (1998)Assessing the implementation of market se…How to research (2010)How to researchMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Market segmentation: strategies for success (1998)Market segmentation: strategi…Competitive advantage: creating and sustaining superior performance (1998)Competitive advantage: creati…Marketing in the new millennium (1995)Marketing in the new millenni…Encounter Satisfaction versus Overall Satisfaction versus Quality: The Customer's Voice (1994)Encounter Satisfaction versus…Competitive positioning : the key to market success (1993)Competitive positioning : the…Applications of case study research (1993)Applications of case study re…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Industrial marketing strategy (1984)Industrial marketing strategyCompetitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Identifying the Deal Prone Segment (1978)Identifying the Deal Prone Se…A new approach to market segmentation (1977)A new approach to market segm…Approaches to Market Segmentation Analysis (1976)Approaches to Market Segmenta…Industrial market segmentation (1974)Industrial market segmentationAn emotion-based segmentation of bank service customers (2020)An emotion-based segmentation…Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions (2018)Influence of country and comp…Customers' relationship expectations and costs as segmentation variables: preliminary evidence from banking (2011)Customers' relationship expec…Searching for latent class segments in technological services (2009)Searching for latent class se…Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Se…Introduction: Affinity credit cards: a critical review (2001)Introduction: Affinity credit…Case Study Research: Design and Methods (1984)Handbook of Qualitative Research (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Mixed Method Research: Instruments, Validity, Reliability and Reporting Findings (2013)Interviewing as a Data Collection Method: A Critical Review (2014)Visual Methodologies in Qualitative Research (2017)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)A Theory of the Allocation of Time (1965)On the New Theory of Consumer Behavior (1973)Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions (1992)The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour (2002)Introduction to Case Study (1997)Social Capital: A Missing Link to Disaster Recovery (2004)Using Numbers in Qualitative Research (2010)Supplying Information to Facilitate Price Discrimination (1994)The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis (2004)Internationalisation in Industrial Systems — A Network Approach (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Corporate reputation and sustained superior financial performance (2002)Business Model Design: An Activity System Perspective (2009)The Business Model: Recent Developments and Future Research (2011)An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters (1998)Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships (2006)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1993Applications of case study research7,853 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1998Competitive advantage: creating and sustaining superior performance5,791 cited
  • 2010How to research933 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1994Encounter Satisfaction versus Overall Satisfaction versus Quality: The Customer's Voice852 cited
  • 1984Industrial marketing strategy357 cited
  • 1978Identifying the Deal Prone Segment301 cited
  • 1974Industrial market segmentation255 cited
  • 1995Marketing in the new millennium230 cited
  • 1977A new approach to market segmentation200 cited
  • 1998Market segmentation: strategies for success161 cited
  • 1993Competitive positioning : the key to market success121 cited
  • 1976Approaches to Market Segmentation Analysis111 cited

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Cited by

  • 2018Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions40 cited
  • 2011Customers' relationship expectations and costs as segmentation variables: preliminary evidence from banking38 cited
  • 2020An emotion-based segmentation of bank service customers28 cited
  • 2001Introduction: Affinity credit cards: a critical review22 cited
  • 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited
  • 2009Searching for latent class segments in technological services15 cited