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Customers’ online shopping preferences in mass customization
16 references·12 citing·39 second hop
Customers’ online shopping preferences in mass customization (2013)Customers’ online shopping preferences in…Interaktive Wertschöpfung kompakt (2017)Interaktive Wertschöpfung kom…The mass customization decade: An updated review of the literature (2012)The mass customization decade…Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies (2010)Online Shopper Motivations, a…The “I Designed It Myself” Effect in Mass Customization (2009)The “I Designed It Myself” Ef…Product uniqueness as a driver of customer utility in mass customization (2007)Product uniqueness as a drive…Overchoice and Assortment Type: When and Why Variety Backfires (2005)Overchoice and Assortment Typ…Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market (2004)Value Creation by Toolkits fo…Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions (2004)Determinants of Customers’ Re…E-Customization (2003)E-CustomizationThe economics of electronic commerce (1997)The economics of electronic c…Enterprise One to One: Tools for Competing in the Interactive Age (1996)Enterprise One to One: Tools …Mass customization: conceptual underpinnings, opportunities and limits (1995)Mass customization: conceptua…Do you want to keep your customers forever? (1995)Do you want to keep your cust…Making mass customization work (1993)Making mass customization workFuture Perfect (1987)Future PerfectIndustrial Management (1948)Industrial ManagementUnlocking the Potential of Mass Customization Through Industry 4.0: Mapping Research Streams and Future Directions (2025)Unlocking the Potential of Ma…The Impact of the COVID-19 Pandemic on Retail in City Centres (2022)The Impact of the COVID-19 Pa…Integrating machine learning, modularity and supply chain integration for Branding 4.0 (2022)Integrating machine learning,…The effect of gender on willingness to pay for mass customised running shoes (2021)The effect of gender on willi…Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes (2021)Flow Experience and Consumer …Service Capacity and Price Promotion Wars (2020)Service Capacity and Price Pr…Open-Source Philosophy in Fashion Design: Contesting Authorship Conventions and Professionalism (2020)Open-Source Philosophy in Fas…Competing through manufacturing: countering a product's liability of foreignness through mass customization (2020)Competing through manufacturi…The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization (2019)The Impact of Perceived Adver…A Review of E-mass Customization as a Branding Strategy (2019)A Review of E-mass Customizat…Modeling and application of configuration complexity scale: concept for customized production (2018)Modeling and application of c…Australian customer willingness to pay and wait for mass-customised products (2017)Australian customer willingne…Planning for Product Platforms (1998)Leagility: Integrating the lean and agile manufacturing paradigms in the total supply chain (1999)Mass customization: Literature review and research directions (2001)Smart Product Design and Production Control for Effective Mass Customization in the Industry 4.0 Concept (2016)Linking supply chain quality integration with mass customization and product modularity (2017)Backshoring strategy and the adoption of Industry 4.0: Evidence from Europe (2019)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Personal Knowledge: Towards a Post-Critical Philosophy (1959)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Telling more than we can know: Verbal reports on mental processes. (1977)The Commitment-Trust Theory of Relationship Marketing (1994)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)When Does Retargeting Work? Information Specificity in Online Advertising (2013)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Personalization in personalized marketing: Trends and ways forward (2022)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Marketing models of consumer heterogeneity (1998)Market Segmentation (2000)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)The Importance of Trust for Personalized Online Advertising (2015)Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services (1997)Contemporary Strategy Analysis (1998)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Intermediation and electronic markets: aggregation and pricing in internet commerce (1998)Building trust in online auction markets through an economic incentive mechanism (2003)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)The IKEA effect: When labor leads to love (2011)Business Models and Technological Innovation (2013)Open R&D and open innovation: exploring the phenomenon (2009)Business Models (2014)La innovación gerencial, una estrategia de crecimiento en los pequeños y medianos empresarios (2022)One size does not fit all: The case for tailoring print materials (1999)Value co-production: intellectual origins and implications for practice and research (1999)Approaches to mass customization: configurations and empirical validation (2000)Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution (2000)Relationship marketing in consumer markets – Rhetoric or reality? (2000)Creating customer loyalty through service customization (2012)
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References

  • 2004Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market792 cited
  • 2009The “I Designed It Myself” Effect in Mass Customization762 cited
  • 1993Making mass customization work748 cited
  • 2012The mass customization decade: An updated review of the literature710 cited
  • 1987Future Perfect687 cited
  • 1997The economics of electronic commerce657 cited
  • 2003E-Customization612 cited
  • 2004Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions525 cited
  • 2017Interaktive Wertschöpfung kompakt467 cited
  • 1995Do you want to keep your customers forever?463 cited
  • 2005Overchoice and Assortment Type: When and Why Variety Backfires447 cited
  • 1995Mass customization: conceptual underpinnings, opportunities and limits425 cited
  • 2007Product uniqueness as a driver of customer utility in mass customization364 cited
  • 1948Industrial Management342 cited
  • 2010Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies338 cited
  • 1996

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Enterprise One to One: Tools for Competing in the Interactive Age
314 cited

Cited by

  • 2022The Impact of the COVID-19 Pandemic on Retail in City Centres40 cited
  • 2022Integrating machine learning, modularity and supply chain integration for Branding 4.036 cited
  • 2020Service Capacity and Price Promotion Wars28 cited
  • 2017Australian customer willingness to pay and wait for mass-customised products22 cited
  • 2020Competing through manufacturing: countering a product's liability of foreignness through mass customization18 cited
  • 2019A Review of E-mass Customization as a Branding Strategy16 cited
  • 2025Unlocking the Potential of Mass Customization Through Industry 4.0: Mapping Research Streams and Future Directions13 cited
  • 2018Modeling and application of configuration complexity scale: concept for customized production13 cited
  • 2019The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization11 cited
  • 2021The effect of gender on willingness to pay for mass customised running shoes9 cited
  • 2020Open-Source Philosophy in Fashion Design: Contesting Authorship Conventions and Professionalism8 cited
  • 2021Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes7 cited