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Recall of Television Advertisements as a Function of Program Evaluation
15 references·9 citing·41 second hop
Recall of Television Advertisements as a Function of Program Evaluation (1997)Recall of Television Advertisements as a …Advances in Consumer Research (2025)Advances in Consumer ResearchCONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS (1993)CONTEXT EFFECTS ON MEMORY FOR…Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects (1991)Television Commercial Evaluat…CPMs versus CPMIs: Implications for Media Planning (1991)CPMs versus CPMIs: Implicatio…The intensifying effects of exciting television programs on the reception of subsequent commercials (1989)The intensifying effects of e…The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall (1988)The Super Bowl: An Investigat…Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels (1988)Advertising's Immediate and D…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…The Effect of Tv Program Involvement on Involvement With Commercials (1986)The Effect of Tv Program Invo…The Communication Effects of Controversial Sexual Content in Television Programs and Commercials (1983)The Communication Effects of …Response to Commercials as a Function of Program Context (1981)Response to Commercials as a …The Impact of Program Environment on Recall of Humorous Television Commercials (1979)The Impact of Program Environ…THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE (1978)THE EFFECT OF POSITIONING A M…The Behavioral Effects of Negative Product Placements in Movies (2012)The Behavioral Effects of Neg…Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies (2011)Creative strategies of Super …Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition (2010)Brand Placement in Movies: Th…Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game (2006)Examining the Influence of Te…Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement (2005)Advertising for New and Exist…Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden (2004)Super Bowl Advertising Effect…Memory for television advertisements as a function of advertisement–programme congruity (2002)Memory for television adverti…Effects of violence and brand familiarity on responses to television commercials (2001)Effects of violence and brand…Factors Affecting In-market Recall of Food Product Advertising (1999)Factors Affecting In-market R…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Marketing Research: Methodological Foundations (1977)The Impact of Physically Attractive Models on Advertising Evaluations (1977)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Gender‐related reactions to gratuitous sex appeals in advertising (2007)The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review (2017)Communication and Persuasion: Psychological Studies of Opinion Change. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 1991Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects266 cited
  • 1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited
  • 1988Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels196 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1983The Communication Effects of Controversial Sexual Content in Television Programs and Commercials157 cited
  • 1981Response to Commercials as a Function of Program Context151 cited
  • 1978THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE86 cited
  • 1979The Impact of Program Environment on Recall of Humorous Television Commercials77 cited
  • 1993CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS74 cited
  • 1986The Effect of Tv Program Involvement on Involvement With Commercials70 cited
  • 1991CPMs versus CPMIs: Implications for Media Planning

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61 cited
  • 1989The intensifying effects of exciting television programs on the reception of subsequent commercials53 cited
  • Cited by

    • 2006Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game231 cited
    • 2002Memory for television advertisements as a function of advertisement–programme congruity48 cited
    • 2004Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden46 cited
    • 2005Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement44 cited
    • 2010Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition30 cited
    • 1999Factors Affecting In-market Recall of Food Product Advertising30 cited
    • 2011Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies20 cited
    • 2001Effects of violence and brand familiarity on responses to television commercials20 cited
    • 2012The Behavioral Effects of Negative Product Placements in Movies17 cited