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Customer Lifetime Value and Firm Valuation

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References

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2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

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595 cited

2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited

Cited by

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2017Adopting a circular business model improves market equity value73 cited
2020The role of machine learning analytics and metrics in retailing research65 cited
2011Measuring customer profitability in complex environments: an interdisciplinary contingency framework61 cited
2009Customer-Based Valuation60 cited
2021Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms57 cited
2016Relationship between service quality and customer equity in traditional markets55 cited
2024Customer lifetime value (CLV) insights for strategic marketing success and its impact on organizational financial performance53 cited
2022Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation40 cited
2014Innovation Process and Outcomes for Large J apanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity34 cited
2014Measuring performance of a service system – from organizations to customer-perceived performance31 cited
2010Value-Based CRM29 cited
2010On Estimating Current-Customer Equity Using Company Summary Data25 cited
2017Marketing accounts21 cited
2008Models of Customer Value19 cited