References

No references inside the corpus for this window.

Cited by

• 2004Relational network brands: Towards a conceptual model of place brands712 cited
• 2007The role of internal branding in the delivery of employee brand promise386 cited
• 2007The management of destination brands: Five guiding principles based on recent developments in corporate branding theory382 cited
• 2005Destination brand images: a business tourism perspective376 cited
• 2010Exploring the relationship between corporate, internal and employer branding369 cited
• 2006Internal brand building and structuration: the role of leadership300 cited
• 2011A destination-branding model: An empirical analysis based on stakeholders264 cited
• 2008Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels223 cited
• 2014Internal Branding220 cited
• 2002Would a Brand Smell any Sweeter by a Corporate Name?196 cited
• 2018Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity184 cited
• 2005Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs174 cited
• 2006An exploration of the meanings of hotel brand equity168 cited
• 2004Market orientation, brand investment, new service development, market position and performance for service organisations