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Internet advertising effectiveness
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Internet advertising effectiveness (2007)Internet advertising effectivenessBANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)BANNER ADVERTISER-WEB SITE CO…The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)The Impact of Content and Des…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Factors Affecting Online Advertising Recall: A Study of Students (2003)Factors Affecting Online Adve…The Interactive Advertising Model (2000)The Interactive Advertising M…The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)The Influence of Display Char…Guiding Customer Choices: The Impact of Digital Nudging on Preferred Decisions Throughout the Customer Journey (2024)Guiding Customer Choices: The…Effects of verbatim repetition of the headline message on the proceed button on click-through rates in online retail (2024)Effects of verbatim repetitio…Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles (2019)Evolution of digital marketin…CONSUMER INVOLVEMENT AS A COVARIANT EFFECT IN RETHINKING THE AFFECTIVE-COGNITIVE RELATIONSHIP IN ADVERTISING EFFECTIVENESS (2019)CONSUMER INVOLVEMENT AS A COV…L2 Writing Assistants and Context-Aware Dictionaries: New Challenges to Lexicography (2017)L2 Writing Assistants and Con…A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Dynamic Model for Digital A…What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists (2015)What type of online advertisi…Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality (2015)Buying Behavior on Daily-Deal…Drivers of new product recommending and referral behaviour on social network sites (2011)Drivers of new product recomm…Creative determinants of viral video viewing (2010)Creative determinants of vira…Consumer attitudes and interactive digital advertising (2009)Consumer attitudes and intera…Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…Syntactic Structures (1957)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Advances in Consumer Research (2025)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The effect of web advertising visual design on online purchase intention: An examination across gender (2016)The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency (2020)Advertising Value and Advertising on the Web (1996)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)How different information types affect viewer’s attention on internet advertising (2010)Do users look at banner ads on Facebook? (2013)Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude (2015)Preattentive Mere Exposure Effects (1993)A Model For Predictive Measurements of Advertising Effectiveness (2000)The Effect of Banner Advertising on Internet Purchasing (2006)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Affective Responses Mediating Acceptance of Advertising (1986)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Reliability Measures for Qualitative Data: Theory and Implications (1994)Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries (2010)An Information Processing Theory of Consumer Choice (1979)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions (2006)Introduction to Psychological Measurement (1970)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis (2006)Determinants of Effective SMS Advertising: An Experimental Study (2007)Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Optimal Advertising Policy under Dynamic Conditions (1962)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)First-Price Auctions in Online Display Advertising (2019)Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes (2021)Decoding enterprise digital transformation: External oversight and carbon emission reduction performance (2024)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Does Digital Marketing Platforms affect Business Performance? A Mini-Review Approach (2021)Mapping Luxury Consumption: A Bibliometric Analysis of Evolution, Antecedents, Outcomes, and Future Directions (2022)Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework (2023)
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References

  • 2003Internet advertising: Is anybody watching?650 cited
  • 1998The Influence of Display Characteristics on Visual Exploratory Search Behavior499 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2000The Interactive Advertising Model464 cited
  • 2005BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES297 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited
  • 2003The Impact of Content and Design Elements on Banner Advertising Click-through Rates212 cited

Cited by

  • 2008Online Advertising Research in Advertising Journals: A Review194 cited
  • 2019Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles172 cited
  • 2016A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement161 cited
  • 2010Creative determinants of viral video viewing158 cited
  • 2011Drivers of new product recommending and referral behaviour on social network sites158 cited
  • 2009Consumer attitudes and interactive digital advertising146 cited
  • 2015What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

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138 cited
  • 2017L2 Writing Assistants and Context-Aware Dictionaries: New Challenges to Lexicography38 cited
  • 2019CONSUMER INVOLVEMENT AS A COVARIANT EFFECT IN RETHINKING THE AFFECTIVE-COGNITIVE RELATIONSHIP IN ADVERTISING EFFECTIVENESS18 cited
  • 2015Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality15 cited
  • 2024Guiding Customer Choices: The Impact of Digital Nudging on Preferred Decisions Throughout the Customer Journey2 cited
  • 2024Effects of verbatim repetition of the headline message on the proceed button on click-through rates in online retail1 cited