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When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons
16 references·1 citing·52 second hop
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References

  • 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
  • 2012Feelings-as-Information Theory926 cited
  • 2009Embodiment of abstract concepts: Good and bad in right- and left-handers.871 cited
  • 1999Effects of Perceptual Fluency on Judgments of Truth846 cited
  • 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation463 cited
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  • 2010No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence189 cited
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  • 2004The influence of redundant comparison prices and other price presentation formats on consumers’ evaluations and purchase intentions95 cited
  • 2009Influence of handedness and bilateral eye movements on creativity91 cited
  • 2009Heuristics in Numerical Cognition: Implications for Pricing76 cited
  • 2009The effects of physical distance between regular and sale prices on numerical difference perceptions

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58 cited
  • 2012It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment36 cited
  • 2013Price or quality? The influence of fluency on the dual role of price33 cited
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    • 2017Work and shopping overflow — Consequences and differentiation among selected psychological and demographic characteristics6 cited