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Response Time, Conflict, and Involvement in Brand Choice · Study

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ArticleResponse Time, Conflict, and Involvement in Brand Choice

Tyzoon T. Tyebjee1979

Article1979

Response Time, Conflict, and Involvement in Brand Choice

Tyzoon T. Tyebjee

122 citations·0/0 files stored·Journal of Consumer Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1960Conflict, arousal, and curiosity.2016Human Information Processing 1965The Impact of Television Advertising: Learning Without Involvement 1977Effects of Information Presentation Format on Consumer Information Acquisition Strategies 1973Marketing communication and the hierarchy-of-effects 1976Low-Commitment Consumer Behavior 1974Analyzing Media Effects on Advertising Responses 1953Entropy and Choice Time: The Effect of Frequency Unbalance on Choice-Response

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1983Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters 2010Managing rewards to enhance relational worth 2008Is it better to be moral than smart? The effects of morality and competence norms on the decision to work at group status improvement.2003Humour effect on memory and attitude: moderating role of product involvement 1985Familiarity: Product Use, Involvement Or Expertise?1986

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1993Retail patronage dynamics: Learning about daily shopping behavior in contexts of changing retail structuresarticle · 4 shared references 1979The Attribution Process in Consumer Decision Makingarticle · 3 shared references 1983Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Votersarticle · 3 shared references 1984Measuring consumer involvement in products: Developing a general scalearticle · 3 shared references 1983Decorative Models and the Readership of Magazine Adsarticle · 3 shared references 1982An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performancearticle · 3 shared references

Details

Year1979

Typearticle

Published1979-12-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations122

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1086/208770

openalex_workW2074099209

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Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial

1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Review

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