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Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

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References

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Cited by

2018Responsible Marketing: Can Social Enterprises Show the Way?27 cited
2016Celebrity Endorsement and Involvement With the Social Cause in Nonprofit Organizations17 cited
2015More than competition: exploring stakeholder identities at a grassroots cause-related sporting event9 cited
2017Helping content8 cited

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2014Addressing Social Problems Through Social Enterprise: The Role of Marketing6 cited