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Cultural values depicted in Indian television advertising

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2007Cultural Values Reflected in Arab and American Television Advertising73 cited
2008Gender Representation in Television Advertisements in Britain and Saudi Arabia

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2008Controversial product advertising in China: perceptions of three generational cohorts54 cited

2008Portrayals of Older Adults in U.S. and Indian Magazine Advertisements: A Cross-Cultural Comparison50 cited

1994Gender Advertising in the US and India: Exporting Cultural Stereotypes49 cited

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2012Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia39 cited

2008Addressing the Advertising of Controversial Products in China: An Empirical Approach39 cited

1999The Portrayal of Older Adults in Indian and U.S. Magazine Advertisements38 cited

1997Globalization and policy choice: television and audiovisual services policies in India36 cited

2006Identifying likeable attributes: a qualitative study of television advertisements in Asia30 cited

2008Cultural values and aging in Chinese television commercials27 cited

2009Cultural Differences in Television Celebrity Use in the United States and Lebanon21 cited

2004Advertising and Globalization in India14 cited