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An alternative measure of relative brand attitudes
16 references·0 citing·45 second hop
An alternative measure of relative brand attitudes (2012)An alternative measure of relative brand …Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique (2010)Method Variance and Marker Va…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Strategic Brand Management (2007)Strategic Brand ManagementMeasuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1959The Social Psychology of Groups5,898 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1982Interpersonal Relations: A Theory of Interdependence2,782 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,971 cited
  • 2007Strategic Brand Management1,706 cited

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  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2010Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique1,615 cited
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