References

• 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
• 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
• 1997Do Customer Loyalty Programs Really Work1,043 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 1995Capturing the value of supplementary services770 cited
• 2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty732 cited
• 1995Do rewards really create loyalty?393 cited
• 2006Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards257 cited
• 1998The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions233 cited
• 2002Designing Loyalty-Building Programs for Packaged Goods Brands220 cited
• 2005Loyalty programs and a sense of community185 cited
• 1999Are Loyalty Schemes a Manifestation of Relationship Marketing?103 cited
• 2004Using Combined-Currency Prices to Lower Consumers’ Perceived Cost98 cited
• 2003