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An empirical study of reserve price optimisation in real-time bidding
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An empirical study of reserve price optimisation in real-time bidding (2014)An empirical study of reserve price optim…Reserve Prices in Internet Advertising Auctions: A Field Experiment (2023)Reserve Prices in Internet Ad…Real-time bidding for online advertising (2013)Real-time bidding for online …Bid optimizing and inventory scoring in targeted online advertising (2012)Bid optimizing and inventory …Reserve prices in internet advertising auctions (2011)Reserve prices in internet ad…Dynamic revenue management for online display advertising (2009)Dynamic revenue management fo…Bidding for Representative Allocations for Display Advertising (2009)Bidding for Representative Al…Adaptive bidding for display advertising (2009)Adaptive bidding for display …Ad Exchanges: Research Issues (2009)Ad Exchanges: Research IssuesInternet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Internet Advertising and the …Internet and Network Economics (2005)Internet and Network EconomicsInternet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2005)Internet Advertising and the …Insights and analyses of online auctions (2001)Insights and analyses of onli…Sequentially Optimal Auctions (1997)Sequentially Optimal AuctionsOptimal Reservation Prices in Auctions (1996)Optimal Reservation Prices in…A Course in Game Theory (1994)A Course in Game TheoryOptimal Auction Design (1981)Optimal Auction DesignDeep Landscape Forecasting for Real-time Bidding Advertising (2019)Deep Landscape Forecasting fo…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Research in Operations Management and Information Systems Interface (2018)Online Display Advertising Markets: A Literature Review and Future Directions (2020)Multipart pricing of public goods (1971)Incentives in Teams (1973)Strategic bidder behavior in sponsored search auctions (2006)Truthful auctions for pricing search keywords (2006)Optimal real-time bidding for display advertising (2014)The Theory of Industrial Organization (1988)Theory of Industrial Organization. (1989)Optimal Auction with Resale (2002)Sequentially Optimal Mechanisms1 (2006)Detecting Large-Scale Collusion in Procurement Auctions (2014)Real time bid optimization with smooth budget delivery in online advertising (2013)Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising (2018)American Economic Review (2019)RATIONAL CHOICE AND THE FRAMING OF DECISIONS (1988)Algorithmic Mechanism Design (2001)The Theory of Incentives: The Principal-Agent Model (2001)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Theory of games and economic behavior (2019)A Theory of Auctions and Competitive Bidding (1982)Developing a bidding agent for multiple heterogeneous auctions (2003)Replicating Online Yankee Auctions to Analyze Auctioneers' and Bidders' Strategies (2003)Jump Bidding Strategies in Internet Auctions (2004)Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)The impact of consumer multi-homing on advertising markets and media competition (2018)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions (2010)Regret Minimization for Reserve Prices in Second-Price Auctions (2014)Assessing Sale Strategies in Online Markets Using Matched Listings (2015)Two Randomized Mechanisms for Combinatorial Auctions (2007)A Cascade Model for Externalities in Sponsored Search (2008)
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References

  • 1981Optimal Auction Design5,938 cited
  • 1994A Course in Game Theory5,468 cited
  • 2006Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords333 cited
  • 2005Internet and Network Economics318 cited
  • 2013Real-time bidding for online advertising217 cited
  • 2009Ad Exchanges: Research Issues194 cited
  • 2011Reserve prices in internet advertising auctions164 cited
  • 2012Bid optimizing and inventory scoring in targeted online advertising164 cited
  • 2001Insights and analyses of online auctions160 cited
  • 1997Sequentially Optimal Auctions149 cited
  • 2009Bidding for Representative Allocations for Display Advertising128 cited
  • 2005Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords112 cited
  • 1996Optimal Reservation Prices in Auctions110 cited
  • 2023Reserve Prices in Internet Advertising Auctions: A Field Experiment96 cited
  • 2009Dynamic revenue management for online display advertising83 cited
  • 2009Adaptive bidding for display advertising

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  • 2019Deep Landscape Forecasting for Real-time Bidding Advertising45 cited