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Bayesian neural network learning for repeat purchase modelling in direct marketing

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References

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1996Hybrid neural network models for bankruptcy predictions257 cited
1975Successful direct marketing methods230 cited

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2008Quantitative models for direct marketing: A review from systems perspective182 cited
2002The survival of venture capital backed companies182 cited
2016Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry161 cited
2003Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers161 cited

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2013

A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services

149 cited

2014Predicting Customer Value Using Clumpiness: From RFM to RFMC146 cited

2005Neural network survival analysis for personal loan data145 cited

2008Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers141 cited

2008Genetic algorithm based neural network approaches for predicting churn in cellular wireless network services117 cited

2005Predicting customer loyalty using the internal transactional database87 cited

2008A reference model for customer-centric data mining with support vector machines86 cited

2012Direct marketing decision support through predictive customer response modeling77 cited

2012Customer event history for churn prediction: How long is long enough?77 cited