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International e‐marketing: opportunities and issues
13 references·7 citing·47 second hop
International e‐marketing: opportunities and issues (2005)International e‐marketing: opportunities …International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries (2015)International Services Market…Web-based marketing (2002)Web-based marketingU-Commerce: Expanding the Universe of Marketing (2002)U-Commerce: Expanding the Uni…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Ideal and actual product adaptation in US exporting firms (1995)Ideal and actual product adap…International Services Marketing (1994)International Services Market…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Channel Evolution: A Framework for Analysis (1992)Channel Evolution: A Framewor…Global strategy: An organizing framework (1987)Global strategy: An organizin…THE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONInternational Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy (1986)International Marketing Polic…Customizing global marketing (1986)Customizing global marketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSDriving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME (2024)Driving Success: Unveiling th…ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH REAL PROPERTY MELALUI DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING DI YOGYAKARTA (2022)ANALISIS PENGARUH KUALITAS PR…A systematic literature review of big data adoption in internationalization (2019)A systematic literature revie…Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges (2013)Disintermediation in Business…Online sales promotion and impulse buying online in the E-business age: A theoretical model approach (2011)Online sales promotion and im…E-Marketing-A literature Review from a Small Businesses perspective (2010)E-Marketing-A literature Revi…A framework for offshoring marketing processes in business-to-business marketing relationships (2009)A framework for offshoring ma…Managing Brand Equity (1991)The Changing Role of Marketing in the Corporation (1992)The Loyalty Effect (2001)The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations (2013)Personal selling and the purchasing function: where do we go from here? (2018)The role of product innovation and customer centricity in transforming tacit and explicit knowledge into profitability (2020)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Judgment under Uncertainty: Heuristics and Biases (1975)The Commitment-Trust Theory of Relationship Marketing (1994)Diffusion and success factors of mobile marketing (2004)Explaining intention to use mobile chat services: moderating effects of gender (2005)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Marketing Research: An Applied Orientation (1994)Motivation and Personality (1997)Bed and Breakfasts, Small Inns, and the Internet: The Impact of Technology on the Globalization of Small Businesses (2000)International operations management research (2000)Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study (2002)International Marketing Effectiveness of Technology-Oriented Small Firms (1980)The Cultural Relativity of Organizational Practices and Theories (1983)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Standardization/adaptation of international marketing strategy (2003)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO. (2000)Marketing management: analysis. planning. implementation and control (2000)Determinants of transnational new product development capability: testing the influence of transferring and deploying tacit overseas knowledge (2001)The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance (2002)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)Understanding Customer Experience Throughout the Customer Journey (2016)The Population Ecology of Organizations (1977)Patterns in Strategy Formation (1978)The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES (1997)Bridging Space Over Time: Global Virtual Team Dynamics and Effectiveness (2000)Global supply chain risk management strategies (2008)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Advances in international marketing (1992)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Strategy fit and performance consequences of international marketing standardization (2006)Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy (1997)The development of subsidiary-management research: review and theoretical analysis (2002)Born-International SMEs: BI-Level Impacts of Resources and Intentions (2003)
this work references cited by second hop

References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1987Global strategy: An organizing framework1,263 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 2002U-Commerce: Expanding the Universe of Marketing445 cited
  • 1986Customizing global marketing323 cited
  • 2002Web-based marketing230 cited
  • 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy219 cited
  • 2015International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries153 cited
  • 1994International Services Marketing150 cited
  • 1995Ideal and actual product adaptation in US exporting firms115 cited
  • 1992Channel Evolution: A Framework for Analysis75 cited

Cited by

  • 2010E-Marketing-A literature Review from a Small Businesses perspective146 cited
  • 2019A systematic literature review of big data adoption in internationalization49 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2013Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges24 cited
  • 2009A framework for offshoring marketing processes in business-to-business marketing relationships17 cited
  • 2024Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME13 cited
  • 2022ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH REAL PROPERTY MELALUI DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING DI YOGYAKARTA12 cited
  • 2011Online sales promotion and impulse buying online in the E-business age: A theoretical model approach12 cited