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Marketing Approaches in Bulgaria
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  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,681 cited
  • 2010Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations565 cited
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  • 2013Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations158 cited
  • 1996Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage116 cited
  • 2003Market orientation in the service sector of the transition economies of central Europe111 cited
  • 2000Uncovering international market-exit processes: A comparative case study64 cited
  • 2002Measuring Market Orientation: Exploring a Market Oriented Approach46 cited
  • 2018A fuzzy-based decision aid method for product deletion of fast moving consumer goods40 cited
  • 2015Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management37 cited
  • 2016Strategic marketing patterns and performance implications36 cited
  • 2010Export intensity and marketing in transition economies: Evidence from China

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35 cited
  • 1995The impact of economic liberalization on marketing practices in the People′s Republic of China32 cited
  • 2020Product deletion as an operational strategic decision: Exploring the sequential effect of prominent criteria on decision-making28 cited
  • 2009International trade intermediaries and the transfer of marketing knowledge in transition economies27 cited