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The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis
11 references·1 citing·32 second hop
The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis (1995)The Portrayal of Senior Citizens by Banks…Content Analysis: An Introduction to Its Methodology (2019)Content Analysis: An Introduc…Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988 (1989)Time-Oriented Advertising: A …Erratum (1989)ErratumREPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR INCONSEQUENCE? (1988)REPRESENTATION OF THE ELDERLY…Assessment of Psychological States Through Content Analysis of Verbal Communications (1986)Assessment of Psychological S…A Longitudinal Study of the Use of the Elderly in Magazine Advertising (1986)A Longitudinal Study of the U…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…The assessment of psychological states through content analysis of verbal communications. (1983)The assessment of psychologic…Marketing Theory: The Philosophy of Marketing Science (1983)Marketing Theory: The Philoso…Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor (1982)Effect of Age of Models in Pr…Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Krippendorff, Klaus, Content …Regulating ageism in UK advertising: an industry perspective (2003)Regulating ageism in UK adver…The psychology of interpersonal relations. (1958)Generalized expectancies for internal versus external control of reinforcement. (1966)The Handbook of Social Psychology (1969)Issues of Closeness and Distance in Dating Relationships: Effects of Sex and Attachment Style (1999)Assessing Attitudes Toward Dying and Death: Psychometric Considerations (2003)PERSONAL CONSTRUCT PSYCHOLOGY AND CONTENT ANALYSIS (2004)A Theory of the Allocation of Time (1965)Repositioning for Changing Preferences: The Case of Beef versus Poultry (1991)Historical Method in Consumer Research: Developing Causal Explanations of Change (1993)Research Trends on the Usage of Machine Learning and Artificial Intelligence in Advertising (2020)Advances in Consumer Research (2025)Content Analysis in Consumer Research (1977)Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (2004)The invisible majority? Older models in UK television advertising (2006)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)General Theories and the Fundamental Explananda of Marketing (1983)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)The usage and portrayal of older models in contemporary consumer advertising (1998)Heritage, nostalgia, and the “grey” consumer (1999)Advertising in an ageing society (2000)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Drawing Valid Meaning from Qualitative Data: Toward a Shared Craft (1984)Content analysis: concepts, methods and applications (1997)Rumor has it: Identifying Misinformation in Microblogs (2011)How to plan and perform a qualitative study using content analysis (2016)Consumption and community: choices for women over forty (2006)Older women's responses to current fashion models (2008)The Representation of Older People in East Asian Television Advertisements (2016)Diagnostic classification through content analysis of patients' speech (1988)Aggregate Complaint Analysis (1994)
this work references cited by second hop

References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 1980Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.1,201 cited
  • 1983Marketing Theory: The Philosophy of Marketing Science282 cited
  • 1986Assessment of Psychological States Through Content Analysis of Verbal Communications129 cited
  • 1989Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988124 cited
  • 1983The assessment of psychological states through content analysis of verbal communications.102 cited
  • 1986A Longitudinal Study of the Use of the Elderly in Magazine Advertising86 cited
  • 1988REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR INCONSEQUENCE?72 cited
  • 1989Erratum37 cited
  • 1982Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor30 cited

Cited by

  • 2003Regulating ageism in UK advertising: an industry perspective22 cited

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