SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
An integrated model of advertising clutter in offline and online media
15 references·16 citing·50 second hop
An integrated model of advertising clutter in offline and online media (2008)An integrated model of advertising clutte…AD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…The Influence of Task Interruption on Individual Decision Making: An Information Overload Perspective (1999)The Influence of Task Interru…Temporal factors in mental work: Effects of interrupted activities (1999)Temporal factors in mental wo…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General (1987)An Investigation of Factors U…Varieties of attention (1984)Varieties of attentionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Information Overload Controversy: An Alternative Viewpoint (1982)The Information Overload Cont…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…The future of advertising research: new directions and research needs (2021)The future of advertising res…The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness (2020)The gamification of in-game a…The effects of negative information-related incidents on social media discontinuance intention: Evidence from SEM and fsQCA (2020)The effects of negative infor…Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance (2019)Understanding ad avoidance on…Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles (2019)Evolution of digital marketin…Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology (2018)Measuring advertising effecti…Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Understanding Interactive Onl…Location-based advertising on mobile devices (2016)Location-based advertising on…A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media (2016)A Double-Edged Sword? Predict…Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Personalized Online Advertisi…Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2014)Do You Recognize Its Brand? T…Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Targeted Online Advertising: …The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts (2012)The Viewer’s Reception and Pr…Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines? (2011)Does Ad-Context Congruity Hel…The Effects of Animation and Format on the Perception and Memory of Online Advertising (2010)The Effects of Animation and …Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Comparative fit indexes in structural models. (1990)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Stay Away From Me (2012)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advertising as Information (1974)Social Comparison and the Idealized Images of Advertising (1991)Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)Online Display Advertising: Targeting and Obtrusiveness (2011)Social Networks, Personalized Advertising, and Privacy Controls (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Possessions and the Extended Self (1988)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Customer Experience Management in Retailing: An Organizing Framework (2009)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)A primer on decision making : how decisions happen (1994)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Work Interrupted: A Closer Look at the Role of Interruptions in Organizational Life (2003)An Episodic Process Model of Affective Influences on Performance. (2005)Interactions of Metacognition With Motivation and Affect in Self-Regulated Learning: The MASRL Model (2011)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)A justification-suppression model of the expression and experience of prejudice. (2003)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Misinformation and Its Correction (2012)The Cognitive Unconscious (1987)Compensatory control in the regulation of human performance under stress and high workload: A cognitive-energetical framework (1997)Disrupted Routines: Team Learning and New Technology Implementation in Hospitals (2001)
this work references cited by second hop

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 1984Varieties of attention1,554 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 1999The Influence of Task Interruption on Individual Decision Making: An Information Overload Perspective701 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief544 cited
  • 1999Temporal factors in mental work: Effects of interrupted activities427 cited
  • 1987An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General291 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1982The Information Overload Controversy: An Alternative Viewpoint168 cited
  • Cited by

    • 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where427 cited
    • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited
    • 2013Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services286 cited
    • 2016A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media206 cited
    • 2008Online Advertising Research in Advertising Journals: A Review194 cited
    • 2019Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance185 cited
    • 2019Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles172 cited
    • 2014Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements160 cited
    • 2010The Effects of Animation and Format on the Perception and Memory of Online Advertising155 cited
    • 2018Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology153 cited
    • 2016Location-based advertising on mobile devices126 cited
    • 2012The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts125 cited
    • 2020The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness123 cited
    • 2011Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?99 cited
    • 2020The effects of negative information-related incidents on social media discontinuance intention: Evidence from SEM and fsQCA98 cited
    • 2021The future of advertising research: new directions and research needs62 cited