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Price sensitivity as an indicator of customer defection in retail banking

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References

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1978Brand Loyalty: Measurement and Management1,629 cited

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2018The Effect of a Service Provider’s Competitive Market Position on Churn Among Flat-Rate Customers21 cited
2009THE CONCEPTUALISATION AND OPERATIONAL MEASUREMENT OF PRICE FAIRNESS PERCEPTION IN MASS SERVICE CONTEXT18 cited
2013Moderating Effect of Individualism/Collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention17 cited
2014Segmentation of Bank Customers by Loyalty and Switching Intentions14 cited
2017Scale Measurements for Airline Service Quality to Secure Passenger Confidence in Air Travel14 cited
2014Switching Barriers’ Influences on Service Recovery Evaluation in the Retail Banking Industry: Construct Development and Testing14 cited
2022Data modelling of subsistence retail consumer purchase behavior in South Africa8 cited
2015The Competitive Pricing Behaviour of Low Cost Airlines in the Perspective of Sun Tzu Art of War8 cited
2024Analysis of the Effect of Perceived Product Quality on Retail Purchase Intention: The Mediating Role of Consumer Trust and Price Sensitivity Moderation6 cited
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