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• 1987An Exposition of Empirical Research into Marketing Planning32 cited
• 1983Effectiveness in marketing planning27 cited
• 2002Barriers impeding effective implementation of marketing plans – a training agenda26 cited
• 1994Critical problems in marketing planning: the potential of decision support systems25 cited
• 1996People and processes in marketing planning: The benefits of controlling implementation24 cited
• 1994Marketing planning processes in UK and US companies19 cited
• 1988MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]19 cited
• 1996Computer‐aided marketing planning: The experience of early adopters19 cited
• 2007Diagnosing and treating operational and implementation barriers in synoptic marketing planning17 cited
• 2002Tackling implementation impediments to marketing planning17 cited
• 1996Addressing organizational prerequisites in marketing planning programmes12 cited
• 2001The marketing planning experience: a UK and Portuguese comparison9 cited
• 1994Marketing Planning Practices of South African Companies9 cited
• 2003Marketing educators: addressing implementation in core courses7 cited